Global campaign to re-position Lexus as a luxury lifestyle brand, showcasing their range of innovative creations.
This included a collaboration with Luc Besson and the Valerian design team to create the Lexus Skyjet which features in both the movie and the commercial.
Director: Man Vs Machine
Production Co: Friend London
Extraordinary things happen when imagination meets technology. A global brand film to present Lexus as technological visionaries, integrating Lexus philosophies and innovations into an audiovisual case study of wonder.
Lexus Brand Shift Print Ad
Lexus Brand Shift TVC
