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Lexus Strobe

Global campaign to re-position Lexus as a luxury lifestyle brand, showcasing their range of innovative creations.

This included a collaboration with Luc Besson and the Valerian design team to create the Lexus Skyjet which features in both the movie and the commercial.

Director: Man Vs Machine

Production Co: Friend London

 

Lexus ‘Strobe’

Part of the Lexus ‘Amazing in Motion’ campaign, bringing motion to life using innovation and imagination.

For the Lexus ‘Amazing in Motion’ campaign, stuntmen in LED suits were suspended across the Kuala Lumpur skyline to give the illusion of a single figure moving through the air. The light suits, designed by Batman costume designer Vin Burnham took six weeks to build. Each suit contains 1,680 wirelessly-controlled LED lights and were inspired by Lexus’ design cues such as the spindle grille and LED headlights.

 
 
 

Lexus Brand Shift Print Ad