Lexus ‘Swarm’ Brand Film

Part of the Lexus ‘Amazing in Motion’ campaign, bringing motion to life using innovation and imagination

Executed in collaboration with KMel robotics, and directed by Sam Brown, ‘Swarm’ took advanced Drone technology out into the real world for one of the first times. These unique quadrotors were inspired by the design and material principles of Lexus and constructed to an incredible level of detail and precision. Advanced motion capture camera technology is then used to programme the complex movement paths of each quadrotor, resulting in the stunning movement patterns seen in the film.