McDonald’s Digital Poster
The iconic McDonald’s billboard at London’s Piccadilly Circus was dormant, only being used to advertise McJobs.
As a proactive idea, I transformed it into an interactive poster inviting the 34 million people who pass it every year
to interact with it.
By taking a selfie with the poster as a backdrop, people can create a fun photo of themselves
to share. The digital technology allowed us to display a variety of creative executions, from an umbrella to a bowler hat.
McDonald’s Piccadilly Sign Awards Entry